We are excited to announce we will launch five new perfumes in the first half of 2024. Our exceptional perfumers have created these fragrances with utmost care and creativity, and we are proud to introduce them to the world. The new fragrances are named AUM Aspire, AUM Hypnotized, AUM Love Yourself, AUM Speachless, and AUM […]
We are writing to provide you with an update concerning our AUM “Fuck Off I’m Special” perfume label. In response to feedback related to censorship concerns, we have implemented a temporary modification to the label. It’s important to clarify that this alteration applies exclusively to a limited edition batch, created to fulfill specific requests. We […]
Dear members of AUM’s Refined Fragrances, In a world where every brand vies for attention on the digital stage, AUM proudly stands apart. We wish to affirm our deliberate absence from the domains of Facebook, Instagram, Twitter, and similar platforms. You may wonder why we have chosen to steer clear of the digital tumult. The […]
As concerns about climate change continue to grow, the beauty industry is starting to take notice and make changes to reduce its impact on the environment.
The beauty industry has long been criticized for its environmental impact, with concerns ranging from wasteful packaging to the use of harmful chemicals in products.
The beauty industry has long been criticized for its lack of inclusivity and diversity, with many people feeling left out of mainstream beauty standards.
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